Origin Story
This all started in the laundry room - where Founders, Angie Tran and Bernard Law were both fumbling over laundry jugs, messy measuring cups and splitting the laundry responsibilities. They were also annoyed of how much space it took in their recycling bin. They knew there must be a more “bearable” way to do laundry, but at the same time more environmentally friendly, easier to use and safer for human health.
"We were driven to start Kind Laundry to offer the marketplace an alternative to single-use plastic jugs. We know there are many people who share the same concerns for the environment and they want to do their part in reducing plastic consumption. However, there are currently not many laundry detergent options out there that are completely eco-friendly and safe to use," explained Law.
Through their research, experts predict there will be more plastic in the ocean than fish by 2050! Even more disturbing, as many as 12.6 million people around the globe die every year from unhealthy environments - with chemical exposure, pollution and climate change among the contributing factors. And though the problem Kind Laundry founders are solving for is monumental, they are undaunted.
They know the world is facing a global crisis and instead of being part of the problem, they wanted to be part of the solution and help in some way.
"The statistics can feel overwhelming but change has to start somewhere," added Law. "We don't know any major brands right now that can say their detergent is non-toxic and keeps sustainability at the center of every single step of their business operation. We are here to disrupt and challenge the status quo and offer an eco-friendly alternative that many people have been searching for.
